Chasing Greatness: Becoming an Industry GOAT
The best contractors aren’t just skilled — they’re hungry, humble, and always leveling up. Going from a profitable business to a leader in the industry takes more than discipline.
In this week’s episode, Mark Matteson, best selling author and TEDx Speaker, sits down with industry titan Paul Kelly, who shares the mindset behind RAISING GOATS; A new program built for contractors who are ready to dominate their market.
Learn how to stop taking notes and start taking action that matters. Surround yourself with top performers and learn to lead with the kind of drive that builds $250M+ businesses. Because most know what to do. Few actually do it.
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Audio Transcription (in beta, please be wary of typos)
00:00:00:00 – 00:00:26:15
On today’s show, we’re privileged to go behind the scenes to learn more about the Raising Goats program. Let’s hear directly from Raising Goats visionary Paul Kelly, as he and fellow goat Mark Madison talk about how they got this amazing program started. Take it away, Paul. Who would have thought we’d be raising goats and not the animals, but the greatest of all time.
00:00:26:18 – 00:00:47:12
We’re raising goats in our golden years. When you say goats, you mean contractors? I do. Well, my mother would say they’re quite mad. You know. Why would we do that? And what I want to know. And since you brought up the. Why would we do that? Why are you doing this? Why in the world? Well, you know, I’m 40, 27.
00:00:47:14 – 00:01:07:06
I don’t know if I’m in my golden years or not, but, there’s a kind of giving back. I want to create a shade tree that I get to sit under. You know, my books have done that. But this is special because there’s nothing else like this. The second reason is it’s the lasting legacy. Long after you and I are food for worms.
00:01:07:08 – 00:01:34:10
The goats that we raise will be raising goats, and we keep this thing going. You. You’re fond of the butterfly effect concept, and I really. I really agree with that wholeheartedly. But at the risk of, Sounding like I’m, over praising you, the opportunity for me to work with you again. Well, I appreciate that. And likewise. Likewise.
00:01:34:16 – 00:01:50:24
You are a goat already, so it makes perfect sense. I mean, you think about it. Why wouldn’t you want to learn from somebody who’s done what you want to do and been where you want to go, right? Yeah. And why wouldn’t you want to play for a coach who’s won a championship as a player and a coach?
00:01:50:26 – 00:02:13:19
And I think when when I think about Paul Kelly and Mark Madison talking about ourselves in the third person, when I think about that, I think of, John Lennon and Paul McCartney. Right? I think at Abe and Costello, I think Laurel and Hardy, I think of what a great duo of Steve Jobs and Wozniacki, one plus one equals a thousand or 10,000 or 100,000.
00:02:13:22 – 00:02:39:12
Yeah. And you bring a unique experience and skill set to the table. And and I do too. And I think they’re complementary. Oh for sure. I mean, if I’m good at anything, it’s because of all the people I’ve met, all the trainers I’ve had, the mentors, the books I’ve read, you know, all the podcasts I’ve listened to, all the experiences I’ve lived through and to give back to the industry.
00:02:39:13 – 00:03:07:16
Really? Yeah. And create goats. And those goats create other goats. We’re we’re working on a movement here, not just the class. Yeah I agree. And, you know, I was thinking about what makes a great class. Number one, you have to have industry specific content, which you have in mass, and I do too. And and then it’s platform skills, your ability to make a difference on the stage if you will.
00:03:07:18 – 00:03:25:09
And third and I think this is the thing that’s missing in most training is there’s not enough time. It’s a 90 minute keynote. It’s an all day seminar but it’s not enough time. Four and a half days is going to be enough time to get the things that we want done. Done. Yeah. Yeah. And it it isn’t just those four and a half days.
00:03:25:09 – 00:03:56:18
There’s ongoing training afterwards. Monthly, you know, monthly videos, monthly live sessions and quarterly sessions with the group that you started with. And so it’s a very unique experience. It’s a full spectrum of learning that’s going to happen over a period of time. But in that one week, I believe that we will change people’s lives. We will make people better leaders, better operators, better thinkers and better implementers.
00:03:56:24 – 00:04:19:07
And that’s going to be fun. Well, two things come to mind. One, when I was in the Air Force, I had seven months of technical school, and quite frankly, I knew enough to be dangerous. I hadn’t worked on any equipment at all. I’d only read about it in books when I went through a four year apprenticeship. I’d go to class two nights a week, and you’d get a problem in the field and you’d get stuck or frustrated.
00:04:19:07 – 00:04:41:11
That night you could get the problem solved. Talking to the instructor or your other, your classmates. And I like that style of learning more. It’s not just theoretical, it’s it’s applying it. I remember when I interviewed you on my podcast, I said, Paul, you’re so generous with your information. Aren’t you afraid? Your aren’t you afraid your competitors are going to use it against you?
00:04:41:17 – 00:05:09:16
And you said no for one simple reason. They don’t implement. They don’t execute. They don’t apply it. Right. And one could argue that between the, you know, I and all the podcasts and all the things a lot of people think, well, everything has been shared. Right. And that what else is there to learn? What could I possibly learn in this, in this class or the monthlies that that isn’t in somewhere else?
00:05:09:17 – 00:05:30:25
And the answer I give to that is, what’s missing in the industry is you can go to or listen to anything you want, and it’s going to tell you, you know, how to be good at something, but then you have to go back and do it. You’re going to leave this class not just learning how to be better.
00:05:30:27 – 00:05:49:15
You’re going to leave better. You’re going to be a better thinker. You’re going to be a better implementer, a better leader, and a better operator. It’s going to happen in the class. And then it’s going to happen every month. And it’s not something you take back. And then you you have to implement it. You’re going to have to implement some things.
00:05:49:15 – 00:06:09:12
But people are going to we’re going to see rapid and substantial improvement right there in the class. It’s going to be fun. So, Paul, you’ve been successful. You made a lot of money in this industry. You could be laying on a beach sipping Mai tais. I mean, that’s the the illusion of retirement for a lot of men.
00:06:09:14 – 00:06:38:00
Why? Why do this now? Well, I’m still going to sit on that beach and sip mai tais, by the way. I’m going to play a little golf. I’m going to get back in the magic. I’m going to do some things that I want to do along with Helping Ranch. Do some things they need me to do. But, you know, if, like I said before, if I’m good at all, it’s because of all the people I’ve met and all the help I’ve had and all the books I’ve read.
00:06:38:03 – 00:06:59:08
And this is a way of giving back. And let’s face it, I’m not that good at golf. I can only sit on a beach so long. I finally found something I’m good at. And it’s business, and it’s growing a business, and it’s making it more profitable. And it’s helping people be more successful. And I’m looking forward to that chapter of my life.
00:06:59:08 – 00:07:17:17
So that’s why I’m doing it. You like the idea of being a teacher and a coach? Give it away to keep it. Yeah. It’s an oxymoron. Isn’t this like back up forward a jumbo shrimp. And you’re the same way you have to be. You’re a trainer in this industry and you’re not just training. You’re changing people’s lives as well.
00:07:17:20 – 00:07:42:26
You know, it started for me at basketball camp. I was a junior counselor, and I got to work with kids one on one and give talks, and and that’s kind of where I got bit by the teaching bug. And my mother was a self-taught never graduated from high school, but she’d read a book a week. My father was really into sports and he was a great coach.
00:07:42:28 – 00:08:06:23
And I realized one day that I was a kind of a cross between my mother and my father, and my mom’s curiosity and the desire to to learn with my father’s love of coaching and teaching. And he had a football team in Japan that went un, scored upon an undefeated run, scored upon, scored upon, well, ten games. Nobody scored.
00:08:06:26 – 00:08:33:21
That is crazy. So I guess it’s inherent, you know, in my in my DNA. Yeah. But I love what I do. And I have a passion for that, as you do too. Now, one of the, one of the things that I think people, as they start to research what we’re doing and they start to get excited about it, and they go to the website Rays and goats.com, and they and they look into it.
00:08:33:24 – 00:08:57:12
They’re going to wonder, how is this different than other things out there? How is this? How is the training that we’re going to provide different than than what what other people provide? Could you, could you fill us in a little bit on how it is different and I’ll chime in as well? Yeah. Well, first and foremost is content.
00:08:57:14 – 00:09:26:13
You know, so great content. Yours from first person experience. Mine from observation. You know, I’ve written eight books, and a lot of what I pull out of those books and into these sessions, into these seminars, is really a function of what I’ve been able to observe. I am the story I like to tell is the guy with the ugly dog had this really ugly dog, and I kept taking him to dog shows.
00:09:26:13 – 00:09:40:20
And finally his best friend pulled him aside and said, what are you doing? This dog so ugly, he’s never going to win a prize. What do you do? And everybody wants to know, why do you keep taking him back? He said, well, look at all the great dogs you got to hang around the last ten years. And that’s how I feel.
00:09:40:25 – 00:10:03:20
Yeah, I’m the ugly dog. I name my publishing company Ugly Dog Publishing because I get to. I worked with a $2.5 billion contractor in Canada. You know what a what a blessing. I’ve worked with from 2.5 billion down to 2 million and everybody in between. And every single time, whenever I leave, I, I learn something that I didn’t know before.
00:10:03:22 – 00:10:28:28
Right? And so it’s taking that vicarious experiences to, And here’s the other thing is I really believe in not just great content, but process. So brainstorming, role playing, you don’t transfer skills until you put somebody in the front of the room and have them say, okay, go right, right, or put them in a group of 4 or 5 people and say, we’re going to solve this problem.
00:10:28:28 – 00:10:54:24
Go. So we’ll teach them how to brainstorm. You know, I can give you a fish and feed you once, or I can teach you how to fish and feed you for a lifetime. And that’s really what we’re doing here, Paul. Yeah. Is we’re teaching him how to fish. I love it. I love it. You know, I one of the things that I hear when somebody goes to a conference or a seminar or breakout group or whatever is, I’ll ask him, was it good?
00:10:54:27 – 00:11:24:25
And they’ll invariably say, oh, yeah, look at how many notes I took. Yes. Right. And somehow the quality of that, that breakout session or that, that conference was about how many notes you took, but really, it’s not about that. It’s not about notes you take. It’s not about what somebody tells you and you write it down. It’s about what you’re able to implement and not everybody is able to implement everything.
00:11:24:27 – 00:11:55:22
A lot of people might think, because of the size of Parker and Sons, that I might be too complicated for some people. And, you know me, I’m a very simplistic guy. And the things that work at Parker and Sons that work flawlessly are the most simple things. They’re the things that the $1 million contractor needs in order to grow, as does the $100 million and everything in between.
00:11:55:22 – 00:12:21:19
And the difference in this class is going to be and the ongoing training is going to be the fact that you’re going to leave that week a better, a better person, a better leader, with things that is going to change your business in your personal life, too, probably forever. It’s not going to be something you’re going to take a bunch of notes and you’re going to go back and implement.
00:12:21:20 – 00:12:45:05
No, the implementation starts in the class, right? Yeah. Well, I’ve long contended that regardless of what you attend, whether it’s a keynote, a seminar, a workshop, what you’re looking for is one great idea that you’ve never heard before, and then the willingness to execute to implement it. Yeah. I think of the hour power, you know, it’s it’s a simple system.
00:12:45:08 – 00:12:59:28
I read a book for 20 minutes in alignment with my number one goal. I think about that goal and why I want it. And then I plan my day. One of the six most important things I need to do today. And. And 1 or 2 of those things is going to be something that’s going to move me towards that objective, whatever that is.
00:13:00:00 – 00:13:31:06
That is so ridiculously simple. And yet out of 100 people, maybe only 5 or 10 will actually do it. Yeah, but what we’re looking for, people are hungry and humble young man, unnecessarily young. But future leaders, future goals, hungry and humble. I love, I love those two adjectives. It’s an adjective I know. Kevin Comfort uses in his organization and on the ranches podcast and and I’ve heard it before many, many times.
00:13:31:06 – 00:13:59:17
But yeah, we are looking for the hungry and the humble and only 20 Paul. Only 2020. Only 20 is is a great number. We’ll be able to use breakouts but but space is limited. It’s going to fill up like that. I’m going to feel bad Paul, for the folks who waited. I’m going to feel bad too. But, you know, that’s what it is right now.
00:13:59:17 – 00:14:23:05
And that’s what we committed to. And not that we wouldn’t have another one because we might. But, 20 spots will fill up real quick, that’s for sure. What excites you the most about this? You know, I think what excites me the most is we’re going to be able to take people that maybe aren’t where they want to be.
00:14:23:07 – 00:14:48:12
And we’ll be able to get them to where they want to go. And that’ll be different. A little bit different for everyone. What really excites me is that when it’s all said and done, we’re going to create, I believe, 20 goats in our industry. And those 20 goats are going to create other goats. They’re going to have their own herd of goats.
00:14:48:14 – 00:15:16:20
And I think I said it before, but this doesn’t have to be a class as much as it is a movement of, hey, how do we get a bunch of people better? And I know you believe in this. That that, you make other people better. It raises your game, too, right? A rising tide, you know, raises all boats and, it it.
00:15:16:23 – 00:15:42:09
I love a great competitor. Some of my best friends are competitors. There are people that could walk in the park or in sons and walk right by the, person at the front desk and walk back to our parts manager or whatever. We know each other. I can go in their shop. We share with each other, and I think this is a way of sharing, making everyone better.
00:15:42:09 – 00:16:05:24
And when you do that, the same thing that happened to Parker and Sons will happen for you is that in each one of these, you know, aspiring goats is they’re going to start to get a lot better. They’re going to share a lot more with each other, and it’s going to be fun watching that transition. But that’s an abundance mentality that says there’s enough for everybody.
00:16:05:27 – 00:16:30:05
Oh, there’s plenty more than enough. Plenty for everybody. You know, I don’t wish, I never wish you no harm or bad to any competitor. I want them to do well. Right. I just want to win at a higher level than them. Right. Nothing wrong with that. Yeah. And so it’s not about beating up somebody. It’s not about stealing their tax.
00:16:30:05 – 00:16:56:15
It’s not about I win means they have to lose. Right? No. It’s about everybody can win and I’m just going to win at a much higher level than everyone else. I’ve proven that at Phoenix, where five times the size of our next biggest competitor, of which I’ve learned from and they’ve learned from us. But I know how to take off from the rest of the pack.
00:16:56:20 – 00:17:25:02
Yeah, and the aspiring goats are going to learn that too. You’ve forgotten more than a lot of contractors know, and, you know, you know, Paul, I do keynotes to 1500 people. I do workshops and seminars, but honestly, nothing is more rewarding for me personally than to work with a contractor. And then a year or 2 or 3 years later, they’ve they’ve shown demonstrable, results.
00:17:25:05 – 00:17:48:14
25 years ago, I started working with a contractor. They were doing 2 million a year and losing money. Last year they did 65 million, a 15% that I went out there every year for 20 years. And, that’s the juice for me. I think that’s why we’re connected. You know, soul partners, if you will. Just because we we share those same values.
00:17:48:17 – 00:18:09:12
Yeah. Now, who who should? There’s a lot of contractors out there that will listen to this. You’re going to be on podcasts. I’m on podcasts. This is going to get talked about a lot, but what’s what’s the profile or what kind of contractors should go this class. What who should attend?
00:18:09:14 – 00:18:29:25
I actually made a list. Yeah. The first 20 off the top of my head. 910 on reaching. Well, not not specific. No, I understand which type of contractor. And as I was going through that list, I thought, okay, this guy is 37 years old. He’s growing, he’s double digit net profit and maybe doing ten, nine, 10%.
00:18:29:28 – 00:18:50:15
But he really, truly wants to grow and he wants to become an employer of choice in his region. Okay. He has that mindset that that goal. That’s the guy I want or gal. Yeah, right. Yeah. I want somebody who says I want to make a difference. I want to create the kind of company that people want to come to work for.
00:18:50:17 – 00:19:13:01
The word of mouth, sit. One of my first clients had first contractor. Hey, he was in Ohio, and he he had a line of people waiting to come to work for him. Yeah. And I finally, I just asked his employees. I did a survey, and I said, what is it about Norm that makes him special? And he said, they said he genuinely cares.
00:19:13:04 – 00:19:40:16
Yeah. He cares. Yeah. That’s you know, we’re going to have we’re going to have people that attend that are owners. Yeah. There’s going to be people that are work for somebody, but they’re a president or the manager. We could have supervisors. We might have some that are aspiring leaders that somebody sees in them. What other people saw in us years ago and wants to give them a head start.
00:19:40:18 – 00:20:03:13
And so I think I think there’ll be a variety of those people. We’ll have small contractors. We’ll have large contractors. I think everyone will fit in very nicely with how we teach you and what we’re going to teach. It’s going to apply to everyone. And so I think that’s kind of the profile. And I’ll tell you, I’ll tell you who shouldn’t come.
00:20:03:16 – 00:20:22:07
Maybe we should talk about that. Yes. Yeah. So I’ll jump in to the guy who says, I haven’t had a vacation in five years. Yeah, and he’s proud of it. I don’t have time for this. Yes. Yeah. A week, a week. I can’t take a week if you can’t do it. If you want the job done right, you got to do it yourself, right?
00:20:22:08 – 00:20:46:01
That’s the guy we don’t want. Or the guy who. Who? You know, sometimes I say to people when I hear your stories and they’re all from 20 years ago. That’s when you stopped learning. Yeah. And so, we need people that are. When you said hungry, it meant to me not just work hard and all that, but it meant hungry for knowledge.
00:20:46:01 – 00:21:07:10
Hungry to get better, hungry to improve themselves. You gotta. You have to improve yourself before you’re going to improve your company. Well, we’re going to have a personal development, personal leadership development portion of this. Yeah. And you’re a master at that. Well, that’s how you’ve helped us so much at Parker. You’ve made you’ve made good leaders. Great leaders.
00:21:07:13 – 00:21:24:25
Well, I’ll never forget this. Moba mode won a state championship, and we were at a banquet or two. State tournament one year, and we were sitting there and I said, Bob, that guy’s been coaching for 30 years. He said, no, he hasn’t. He’s coached one year, 29 times, right? He isn’t doing anything different than he was doing 30 years ago.
00:21:24:27 – 00:21:42:02
Yeah. That’s not the person we want. We want the risk takers. We want the the young guns. We want the, we want the guy who’s 65 years old and wants to keep working for another 10 or 15 years and really take his company to the next level and have something to leave to his kids or grandkids? Yeah.
00:21:42:04 – 00:22:05:12
Yeah. Know that, and they can be young. They can be old. But it’s that hungry and humble. Yeah. Humble enough to know that you don’t know it all. Humble enough to know that you can always get better at something. Humble enough to know that, that we can all learn from each other. And so, you said something to me earlier this week, you said.
00:22:05:20 – 00:22:26:12
And that’s something I’ve long believed and contended was true. You said you’ll be. You’re the sum of the five people you spend the most time with in terms of average income. Yeah. In other words. And I believe that with all my heart and soul, the demand for what we do, our ability to do it, and the difficulty of replacing us determines how much we make.
00:22:26:18 – 00:22:50:00
Yeah, right. And so I’m sure there were mentors for you that took you under their wing because they saw that something that special. Something in you. Yeah. Charlie, when I, when I asked Charlie Jones why he spent so much time with me and helped me so much, he said, I saw myself in you. And he said, I knew you had that eye of the tiger.
00:22:50:01 – 00:23:09:08
You wanted the same thing. I wanted to make a difference in the world. Yeah. There’s those mentors that took me under their wing. There were way more mentors that never, ever met me, that I never met them. But I watched them. George Brazile was one of them, right? He’s a master at branding, was a master, is not with us any longer.
00:23:09:08 – 00:23:37:16
But he was a pioneer in our industry. And I watched what he did, and I learned from it, and I dissected it. And, when I met him for the first time, our offices are literally almost across the street from each other. I told him, hey, you’ve been my mentor, but, this is the first time I met you, and I said, you’ve been mentoring me for years because I watch what you do, and I tweak it, and I try and make it better.
00:23:37:19 – 00:23:58:24
He must have loved hearing that. Oh, he loved it. Until I said that, I make it better because he. Yeah, he didn’t like that, but, but yeah, but anyway, we, we, we took off from him as well, so, anyway, so a mentor by a very definition to somebody who’s done what you want to do and been where you want to go.
00:23:58:28 – 00:24:15:07
Yeah. Right. Yeah. And part of what we’re going to teach in the class is how to learn from people without meeting them. Yeah. In that neat. Well, that’s really neat. Well, I go back to Charlie Jones. He said you’d be the same guy in five years. Except for two things the books you read and the people you associate with.
00:24:15:10 – 00:24:36:13
Yeah. And there’s going to be some high quality folks in this. But there’s another piece. I was thinking about this this week. The the bricks are the content and the platform skills, but the mortar are the conversations at lunch. Oh, and a break. Yeah, you’re doing 5 million. You want to get to ten, and you talk to the $10 million guy who wants to get to 15 or 20.
00:24:36:16 – 00:25:02:14
Yeah, right. It’s it’s the conversations you have at break, at dinner. At breakfast. To me, that’s the value of. Oh, yes. Yeah. And this is, I want everyone to know and you can talk about it more to is this is a very intense, unique, four and a half days. We’re not here to play gamble now. We’re we’re going to have fun.
00:25:02:14 – 00:25:26:23
You and I know how to have fun. Yeah, we’re going to laugh a lot. We’re going to make fun of ourselves, especially you and me, making fun of each other and ourselves. But it’s a it’s a working four and a half days. Yeah, it has to be. And even the lunches and the dinners, are we’re going to have fun, but it’s going to be we’re going to accomplish something with everything we do.
00:25:26:25 – 00:25:54:08
Sometimes you might not even know you’re accomplishing it until after when we think about what just happened. Right? And you’re going to say, oh shit, I really did learn a lot there, right? So yeah, we’ll learn a lot from each other. It’s going to be, a very immersive four and a half days, lots of reading, lots of roleplay, lots of brainstorming, lots of conversations, tons of great stories.
00:25:54:10 – 00:26:14:00
I think you know this about me. And I’m I’m sold on the notion of using stories as a teaching tool because stories are sticky. You know, I one of my favorites Abraham Lincoln if you’re a study of is if you’re a student of history and read anything about Civil War, you know how hard it was for Lincoln.
00:26:14:03 – 00:26:35:08
He went through general after general incompetent after incompetent. And finally he finds Grant like the seventh general and Grant starts winning and the the tides turned and it looks like they’re going to win the war. But one of the jealous generals that had been fired came up to Lincoln and said, do you realize that guy’s drinking nothing but whiskey at night and smoking cigars?
00:26:35:11 – 00:26:57:26
He goes, really? He said, yeah, he’s just sitting around at night smoking cigars, drinking whiskey. He goes, well, here’s what I want you to do. He said, what’s that, Mr. President? He said, go find out. What drinking whiskey, the drinking kind of cigars. They smoke and give it to the other generals. To me, that’s. I like that advice, because the bottom line was, he knew how to do one thing.
00:26:57:26 – 00:27:24:02
Charge. Yeah, right. And Grant was fearless. And he wasn’t the brightest bulb in the chandelier, but he was the most successful. His results in the name of the game. Yeah. So true. Well, why should why should, contractors who are out there? Why should they jump on this and register now? Oh, Paul, it’s going to go fast to all the marketing we’re doing through word of mouth, just between the people you and I know.
00:27:24:04 – 00:27:44:19
I’m going to feel bad because it’s going to happen fast. Yeah. And and then they’ll have to wait three months, six months for the next one. Yeah. So, you know, act now, you know, and it’s not a, you know, Costco taught us the scarcity principle, but it’s not a clever strategy to fill the room. It’s a it’s a fact.
00:27:44:26 – 00:28:18:12
Yeah. Well from people you know that I know and others it’s going to fill up quick. And look we’ve got it’s not just you and I, most, everyone that listened to this podcast knows David Holt from media, a great trainer in his own right. We got Tommy Mellow, we’ve got Chris Yano, we’ve got Drew Cameron, my son and and maybe Laura might do something.
00:28:18:15 – 00:28:41:10
We’ve got some of the goats in our industry, and there’s more to come. Everyone is getting behind this, and everyone wants to be a part of this, and it’s just going to be, we’ve got. What’s neat for me is that when everyone heard what we were doing, what you and I were doing, everyone wanted to be a part of it.
00:28:41:12 – 00:28:59:25
And that tells you something right there, doesn’t it? Yeah, it does. And yeah, again, I said it before. I’ll say it again. You’re already a goat. Who wouldn’t want to spend four days with you? Now, I’ve got a list of people that wouldn’t. But yeah, we won’t talk about any.
00:28:59:28 – 00:29:32:13
They’re all. They’re all ex employees. No, no, I’m just kidding. No kidding. All right, what else do we need to talk about? Well. Oh. October 20th through the 25th in sunny Scottsdale. Yes. Really nice digs. Where it’s at. Gorgeous hotel. Yeah. And, lovely room. And you’re within walking distance of all, Scottsdale. Yeah. Old town there.
00:29:32:20 – 00:29:57:19
Yeah, yeah, yeah. Not too far from Old Town and, Yeah, a nice facility. So. Yeah, October, 20th through the 25th. Was that it? I think so this year, 26. Yeah. And the weather is going to be fabulous. Yeah. Phoenix and Scottsdale in October is like 75 to 80 degrees. Yeah. Let’s talk about how much it costs because it, we’re not doing it for free, are we?
00:29:57:21 – 00:30:20:18
No, no, we’re not. But Ben Franklin said it best. The road, the the the road to wealth is simple. Take a coin from your purse and put it in your head. It’ll come flowing out of your head and overflow your purse. So we’re talking about an investment that you expect a return. Yeah. Not just once, but over and over again.
00:30:20:21 – 00:30:45:27
Do you mind if I go through the particulars of what they get and how much it is? Yeah. So what’s all involved? It’s not just four and a half days. No, no, no, it’s it’s 17,500. And I’m going to tell you what this includes. And when we get all done, everybody listening ought to be saying to themselves, wow, that’s the the best value that I’ve ever heard.
00:30:46:01 – 00:31:37:10
It’s only that amount. And they get done hearing all that. Well, 17,000 includes it includes all the material for that four and a half days. Five days. It includes all the speakers, everything. It, and it also includes. So, you’re also going to pay $395 a month. But what that entails is you’re going to get you and I on a monthly video, along with other goats in the industry, where they’re going to be discussing challenges that you’re having in your business that you can learn from, and a live monthly, right, where you’ll all the goats will be able to if we do this, you know, in multiple sessions, all the goats will be on
00:31:37:10 – 00:32:08:07
it. We’ll be talking about a specific subject, that is with current events that people are having issues with or they want feedback on. So access and follow through. Yeah. And so it includes that with you and I. It includes a quarterly, session with just your group and be able to ask us anything you want us take a deeper dive into your business and help you with things that you need help with.
00:32:08:10 – 00:33:05:21
And it doesn’t stop there. But wait, there’s more. But wait, there’s more. And this is where I just, I I’ll tell you what, I was floored when when they presented this. It includes your membership to e.g. okay, $395 a month. And includes a ticket, a seat at epic. No. Yeah, yeah. Worth thousands of dollars and all the benefits and the trainers and the content and everything that’s a part of it is the best platform for leaders, you know, in the industry between Weldon Long, you know, Gary, Alex Drew, Cameron, you and I are our trainers in that, we’ve got so many trainers, some of the best in the industry on one
00:33:05:21 – 00:33:32:23
platform, thousands of videos, all segregate to by by, you know, topic. So you go to your topic you want and you can find some real advice, the nuts and bolts of how to run a business or whatever you need. You get all that. And so it’s, yeah, it’s it’s a package for 17,500 for that week.
00:33:32:25 – 00:33:58:02
And then 395 a month, you get all of that? It seems to me it should be 2 or 3 times that come out. I can tell you this. The the value you’ll get out of it is a thousand plus times fold. You’re going to get so much value out of this. You can’t put a price on being with the best, learning from the best, learning from each other.
00:33:58:02 – 00:34:25:18
And one of the things that I think we mentioned before, but I just want to mention and again, you’re going to end up learning how to be your own best mentor, your own best, you know, trainer, your own best, person that that you can learn from yourself. You’re going to learn some skills that you don’t have or that you can hone better.
00:34:25:21 – 00:34:52:05
And Emerson called that self-reliance. Yeah. And and it’ll make you just a way more valuable leader. Yeah. Thinker. Implementer. Operator. Those are the four pillars that this all sits on. And those are the four pillars that you’re not going to leave with a whole bunch of material and a whole bunch of notes, that says, hey, I need to go back.
00:34:52:05 – 00:35:15:18
You’re going to leave being better at those things, guaranteed. Yeah, because we’re gonna be doing them. Doing. It’s about doing. Yeah, yeah, this is going to be so much fun. I have I have somebody that ends up in my doorway. I have to thoughts that go through my mind when they hit my doorway. Oh, well, actually two different things.
00:35:15:18 – 00:35:36:22
One is do I like talking to them? Do I not like talking to them? We all have those people. When they show up in your doorway, you go, oh my God, I got to talk to that guy. You know, or there’s people that show up and they they’re in your doorway and they want to talk to you and you go, oh my gosh, Mark Madison is in my doorway.
00:35:36:22 – 00:35:59:03
I get to talk to Mark. I know I’m going to laugh. I’m going to learn something. We’re going to have fun. So there’s that. There’s doers. But mostly I earmark everyone as a doer or a non doer. Right. Can you roll up your sleeves? Are you the person that when the call center needs help, can you go in and you help them.
00:35:59:05 – 00:36:17:03
Can you roll up your sleeves and do it and not everyone’s a doer, you know. Well, I, I use different language. I call them anchors and speedboats. Yeah. When they show up, is he going to pull me forward? Is he going to drag me down? Yeah. Right. And so this is going to be a room full of speedboats.
00:36:17:03 – 00:36:36:23
Yeah. Yeah. And we’re going to be saying hit it. A room full of aspiring goats. Yeah. And they’re going to learn, they’re going to climb that mountain. And one day real soon after that class and some of the monthly trainings, they’re going to be a go on the top of that mountain with you and I and a whole bunch of others.
00:36:36:26 – 00:37:04:08
That’s neat, isn’t it? Well, I can’t think of anything over the last nine years that’s more exciting with the single exception of my first grandchild being born Penelope, Jean trumps almost everything. And then you have four grandkids, you know. Yeah, but I wake up every morning, you know, I’m 67. People say, when are you going to retire? I said, why to to to do what I love, what I do.
00:37:04:08 – 00:37:20:21
And I, I’ve been doing this a long time. Yeah. And it’s really fun for me. And I had a woman ask me what time she goes, oh, my gosh, do you have to travel? I said, no, I get to yeah, see, we get to do this. This is a this is a labor of love. This is a passion.
00:37:20:26 – 00:37:45:17
Yeah. And I wake up every morning excited about in anticipation of this event and knowing the difference we’re going to make. Yeah, we’re going to transfer two things. Hard and soft skills. Yeah. And transfer them. And so once you have it you have it once you know how to sell, it’s selling anything. Once you have that skill you nobody can take it away from you.
00:37:45:17 – 00:38:12:15
Yeah. Once you know how to lead and I know you and not everyone maybe who listens to this or watches it knows me. But I can tell you one thing. I. I like to do things that no one has ever done. And I did that via Parkinson’s. I did that with my book where I, you know, intertwine the magic in life and business.
00:38:12:18 – 00:38:34:01
And I read your books and I know you, especially both of us in the stage of our life and our career and what we know, we only want to do something that’s impactful, that’s different, that that will be something that will be talked about for years and years to come. Well, they’re bathroom books you can read even for sittings.
00:38:34:01 – 00:38:51:10
If you don’t mind. Your legs go, yeah, when I got yours, I was like, yeah, okay. But my kind of book 95 pages now. Yeah. Wait again? Yeah. No. But the thing is, you know, the fishtank principle, how to solve any problem. There’s so many great ideas in your book. Yeah. In fact, I brought a copy with me.
00:38:51:12 – 00:39:14:01
Yeah, yeah. Because, because you sent it to me, but you didn’t sign it, so. Yeah. Well, that’ll happen tonight at dinner. Easy. Well, sounds good. All right. Well, I appreciate it, Mark. We’ve, we’ve covered a lot, and I’m excited about what you and I are about to do along with others. And, I look forward to the class filling up, in short order.
00:39:14:03 – 00:39:35:11
And, and us creating that legacy that we both so desperately yearn for. So I can’t wait. Yeah, I’m going to close with a story because you know me, there’s no way to do it. So two guys are having lunch on a construction site, and the first guy opens the lunch box and says, meatloaf, I hate meatloaf. His friend smiles, doesn’t say anything in the eating silence.
00:39:35:13 – 00:39:50:05
Second day opens up lunch lunchbox meatloaf sandwich again, for the love of Pete and his friend. Smiles doesn’t say anything. They eat in silence. The third day opens up at lunch box and he says meatloaf again. I think I’m going to lose it. Finally, his friend can’t stand it. He said, dude, why don’t you just have your wife make you something of the meatloaf?
00:39:50:05 – 00:40:09:18
He said, my wife, I make my own lunch. Yeah, everybody makes their own lunch. There it is. Yeah, yeah. Which, by the way, meatloaf is my favorite. Yeah. My mom used to make the best meatloaf. My wife makes a good one, too. It’s better than the dinner the night before when you make a meatloaf. So. Right. Exactly right.
00:40:09:22 – 00:40:24:01
Exactly. Well thanks again, Mark, I appreciate you doing this with me. And I couldn’t think of anybody better to do it with. Oh, thanks. I feel the same way. Yeah.
00:40:28:19 – 00:40:37:18
I.
00:40:37:21 – 00:41:00:02
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00:41:00:04 – 00:41:27:04
My.
