Joel Torma

Business Coach, Contractor University

Joel is 4th-generation in the HVAC industry, helping contracting businesses improve profitability, strengthen operations, and drive sustainable growth. With 30+ years in HVAC, home services, and franchise operations, he brings a deep understanding of both field operations and executive-level strategy.

Joel spent five years as a Franchise Business Coach with Aire Serv, supporting 40–60 franchisees and earning Franchise Business Coach of the Year. He also served in operational leadership roles in his family’s HVAC business and Dring Heating & Cooling.

An EPA-certified HVAC technician, Joel pairs real-world field experience with proven coaching systems that help contractors grow with clarity and confidence.