How Do You Best Utilize Phone Numbers for Lead Tracking?

A Contractor University Member recently utilized the Ask-The-Expert Q&A feature within the member dashboard by submitting the following question and received the response below.

Contractor Question:

“When it comes to utilizing phone numbers for lead tracking purposes, is it best practice to advertise a different phone number for each campaign and lead source? If so, how does this affect your NAP (Name, address, phone number) for SEO?”

Contractor University Expert Response:

“I have always tried to use multiple numbers so I could track every aspect of my marketing, How it affects SEO is interesting and we do need to be careful and make sure it is implemented correctly.

Maintain one primary phone number for NAP consistency across your website, Google Business profile etc. Then, look into dynamic call tracking numbers that automatically change based on where a customer comes from (search, paid ads, social, etc.), so you can see which marketing source generated the call.”

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.

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