All New Season Of Cracking The Code
New Season, New Hosts, New Insights You Only Get From Doing The Reps
First Episode Premieres July 20!
The trades are changing fast, and the best advice comes from the people actively building, leading, and growing businesses through it. On July 20, the Cracking The Code show returns with a completely reimagined format and two new hosts: Brad Barron and Jason Walker.
Both Brad and Jason are active HVAC business owners facing the same sales, staffing, operational, and leadership challenges contractors encounter every day. They are not observing the industry from the sidelines. They are building companies, leading teams, making difficult decisions, and applying proven strategies inside their own businesses in real time.
Meet Your Hosts
Jason Walker
Owner, Royalty Heating & Cooling
Founder, HVAC Masters of the Hustle
Jason went from warehouse cleaner to becoming one of the industry’s highest-performing comfort advisors, generating more than $18 million in residential replacement sales. Today, he owns Royalty Heating & Cooling, where he continues to scale the business while helping others in the trades grow through HVAC Masters of the Hustle.
Perspective: Building the Climb
Brad Barron
CEO & Partner, Barron Heating AC Electrical & Plumbing
Founder, WholeHome Alliance
As a third-generation owner of Barron Heating AC Electrical & Plumbing, Brad has helped grow the 50+-year-old company into a $50 million, multi-trade operation serving five counties. He also founded WholeHome Alliance to bring contractors together to share best practices, strengthen their teams, and build better businesses.
Perspective: Scaling a Legacy
The best way to learn is from experience. The second best is from someone who’s been in your shoes. Brad Barron is scaling a five-decade legacy. Jason Walker is building the foundations of lasting success in real time. Put them in the same room and you get the full picture of what growth actually costs and how it plays out. Both have been through the fire on both sides of the business too: owning and operating successful HVAC businesses and teaching the sales, marketing, and training that got them there.
What to Expect this Season
- Longer, Unscripted, Packed Episodes to get the full story
- Battle Scars & Lessons Learned hearing first-hand what worked, what didn’t, and what other contractors would do differently
- Guests from Across the Industry who bring in more voices with diverse perspectives and new ideas
- Deep Dives on all aspects of being a contractor – operations, sales, marketing, and leadership, from people who’ve gone through the fire
The New Season Premieres July 20
