Ask the Experts | Building Trust in Sales Presentations

When a comfort advisor gives a sales presentation, how can they demonstrate and build trust with the customer? On this week’s Ask the Experts call, an HVAC contractor from Ohio:

I am in sales and I know it’s all about trust, but how do I build the highest level of trust within a sales presentation?

Contractor University faculty members Mike Treas (HVAC Sales Coach) and James Leichter (Founder of Aptora) give their expert advice about the different strategies you can use to build a customer’s trust in your company and services.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.