Ask the Experts | Conveying Passion to Customers

When a customer is deciding to go forward on a purchase, they rely not only on the facts that are presented to them to make an informed decision, but also how the sales rep acts on behalf of the company. On this week’s Ask the Experts call, an HVAC contractor from Florida asks:

In the sales courses, you talk about a “transfer of emotions,” how do you do that?

EGIA’s faculty member, Weldon Long (Sales Expert and New York Times Bestselling author), gives his expert advice on building trust and conveying your passion to a customer.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.