Ask the Experts
Author: Cristina Hanson | May 9th, 2023

Ask the Experts | Discounts During The Summer

Building a customer base is one of the biggest challenges a company can face, which is why it is important that contractors use promotions and discounts to incentivize participation in their service agreement programs. On this week’s Ask the Experts call, an HVAC contractor from Alabama asks:

I want to use the summer to build my service club segment. Does it make sense to give discounts in the summer when I can make some extra money?

Contractor University faculty members Gary Elekes (Founder of iMarket Solutions), Drew Cameron (President of Flow Odyssey) and Weldone Long (Sales Expert and New York Times Bestselling author) give their expert advice about capitalize on every opportunty during the summer season.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.