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Ask the Experts
Author: Cristina Hanson | October 12th, 2021

Ask the Experts | Emphasizing Soft Skills

When an employee is hired, it is expected that they will have their hard skills mastered. But how many times has that emphasis on hard skills over soft skills gotten in the way of converting a lead into a sale? On this week’s Ask the Experts call, an HVAC contractor from New Hampshire asks:

How can soft skills increase margins?

Contractor University faculty members, Weldon Long (Sales Expert and New York Times Bestselling author) and Drew Cameron (President of Flow Odyssey) gives their expert advice on how growing your teams’ soft skills can lead to enhanced profitability.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.

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