Ask the Experts
Author: | October 10th, 2023

Ask The Experts | Getting Customers Approved for Financing

An HVAC contractor in Idaho asked:

What’s the best way to help customers get approved for financing?

For contractors and businesses, securing financing for projects can be the key to growth and success. However, the process of getting customers approved for financing is not always straightforward. To navigate this challenge effectively, businesses are increasingly turning to innovative strategies and partnerships.

Second-look lenders are specialized financial institutions that focus on individuals with less-than-perfect credit histories. These lenders offer a second chance to borrowers who may have been declined by traditional lenders. Collaborating with second-look lenders can be a game-changer for businesses, as it expands the pool of potential customers eligible for financing.

Credit criteria can fluctuate due to economic conditions, which can impact the approval process. Businesses need to stay flexible and adapt to these changes. This may involve offering tailored financing options, adjusting credit score requirements, or exploring different lending sources depending on market conditions.

OPTIMUS Financing is a valuable financing tool that can significantly enhance a business’s ability to get customers approved for financing. With a strong track record and a reputation for facilitating financing, OPTIMUS Financing is known for its commitment to finding financing solutions for customers, regardless of credit history. By leveraging a vast network of lenders and innovative technology, OPTIMUS Financing increases the likelihood of approval.

Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors

Our faculty members have also answered questions on other topics related to sales in the contracting world, including Offering Financing Options and Accounting Methods for Financial Reporting.

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