Ask the Experts | Goals of Your Vision Statement

When forming your company’s vision statement, it is important to keep in mind that it is a declaration of your business’s long term goals for both your customers and employees. On this week’s Ask the Experts call, an HVAC contractor from Ohio asks:

Should your vision statement be a big audacious goal, a stretch goal, or A realistic attainable goal?

Contractor University faculty members Gary Elekes (Founder of iMarket Solutions) and Drew Cameron (Sales Expert and New York Times Bestselling author) give their expert advice about structuring your vision statment to direct your goals and achieve success.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.