Ask the Experts | Overcoming Pre-Conceived Ideas About Appearances

Every interaction a customer has with your company can influence their decision to use your services, making it vital that the appearances of your team comes across professional and engaging. On this week’s Ask the Experts call, an HVAC contractor from Washington asks:

How important is appearance in regards to our sales guys? For example, does a goatee and tattoos cause a customer to have preconceived notions that will hinder our success?

Contractor University faculty members Weldon Long (Sales Expert and New York Times Bestselling author) and Drew Cameron (President of Flow Odyssey) give their expert advice about overcoming the challenges regarding preconceived notions towards the appearances and how it impacts your sales team.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.