Ask the Experts | Reconnecting With Previous Customers

It can be difficult to find the balance between constant outreach to customers versus spamming them, so how does your company keep previous customers engaged? On this week’s Ask the Experts call, an HVAC contractor and plumber from Illinois asks:

What methods should be practiced in the office to help reconnect with our old customers?

Contractor University faculty members James Leichter (Founder of Aptora) and Mike Treas (HVAC Sales Coach) give their expert advice about the strategies your company can use to engage with past customers.

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.