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Cracking the Code Podcast
Author: Cracking the Code Podcast | April 18th, 2022

Brand Purpose and Brand Strategy

95% of purchasing decisions are subconscious, so how your brand is perceived in the marketplace is a matter of great importance.

This week, Drew Cameron introduces the key concepts behind brand purpose and brand strategy, and how to design an external communications strategy that positions your brand as the leader in your marketplace.

Subscribe to the “Cracking the Code” Podcast

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