Create Marketing Message That Speaks to Homeowners in New Online Course
Access The 14-Part Course on Marketing Messaging
Marketing only works when it meets homeowners where they are — overwhelmed, distracted, and quick to ignore another sales pitch. Most contractors talk about equipment, but homeowners pay attention to messages that feel human, relevant, and emotionally aligned with the decisions they’re trying to make.
This course shows you how to shift your communication so your message actually gets heard. You’ll learn how homeowners process information, what motivates their choices, and how to create messaging that feels personal rather than promotional. The training walks you through defining your audience, speaking to their emotional drivers, and building a consistent communication approach that strengthens trust, increases conversions, and performs across every channel.
Rather than chasing tactics, you’ll build a clear, repeatable messaging system your team can use to connect more effectively with homeowners and drive long-term results.
- Video 1: Information Overload Part One
- Video 2: Information Overload Part Two
- Video 3: Marketing Components
- Video 4: Marketing Profiles Part One
- Video 5: Marketing Profiles Part Two
- Video 6: Emotional Currency Part One
- Video 7: Emotional Currency Part Two
- Video 8: Emotional Triggers
- Video 9: Message Categories
- Video 10: Message Types Part One
- Video 11: Message Types Part Two
- Video 12: Final Guidelines Part One
- Video 13: Final Guidelines Part Two
- Video 14: Departmental and Media Strategies
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