Expanding Your Marketing at Home Shows and State Fairs

In the home services industry, the purpose of marketing is to generate leads and turn them into sales.

This week, Tony Hoty of Tony Hoty Training & Consulting joins the OPTIMUS Financing team to share how you can engage with consumers and generate leads at Home Shows and State Fairs.

You’ll learn how in-person events are a huge marketing resource for contractors, how to prepare for seasonal shows, and what components create an attractive booth for attendees.