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In the home services industry, the purpose of marketing is to generate leads and turn them into sales.

This week, Tony Hoty of Tony Hoty Training & Consulting joins the OPTIMUS Financing team to share how you can engage with consumers and generate leads at Home Shows and State Fairs.

You’ll learn how in-person events are a huge marketing resource for contractors, how to prepare for seasonal shows, and what components create an attractive booth for attendees.