EGIA
Online Class Update
Author: | May 12th, 2026

Grow a Culture That Drives Performance and Trust In New Online Course

Access The 18-Part “You Don’t Build Culture, You Grow It” Course

Every contracting business has a culture, whether it’s been intentionally built or simply allowed to form on its own. What used to be shaped by a tight-knit team and shared instinct now depends on consistent leadership, clear standards, and the daily habits that define how people work together. As the company grows, culture becomes the stabilizing force that determines whether trust, accountability, and performance scale alongside the business or quietly erode under the weight of it.

This course shows you how to move from hoping culture takes care of itself to intentionally shaping it through trust, communication, and consistent leadership, all while equipping your team and reinforcing the standards that drive long-term retention and results.

  • Video 1: Introduction
  • Video 2: Position of Trust
  • Video 3: Building Trust with Your Team
  • Video 4: Trust with Customers
  • Video 5: Trust and Leadership Speed
  • Video 6: Defining Your Mission
  • Video 7: Communicating the Why
  • Video 8: Aligning Operations with Purpose
  • Video 9: The Leader as Chief Communicator
  • Video 10: Equipping Your Team
  • Video 11: Technician Communication Skills
  • Video 12: Technology & AI in the Trades
  • Video 13: Staying Connected to the Front Line
  • Video 14: Metrics vs. KPIs
  • Video 15: The Power of Small Improvements
  • Video 16: Healthy Scoreboards
  • Video 17: Growing the Culture Tree
  • Video 18: Conclusion

Contractor University members: Click the button below to log in and access the full You Don’t Build Culture, You Grow It course now!

Not a Contractor University member? Unlock this content today with a 10-day free trial. Otherwise, simply log in and start watching now.