How Do I Keep Google Authority After Acquiring a Business?

A Contractor University Member recently utilized the Ask-The-Expert Q&A feature within the member dashboard by submitting the following question and received the response below.

Contractor Question:

“How do I keep Google authority after acquiring a business?”

Contractor University Expert Response:

“Yes, most of us have experience in the dreaded Google Business Profile “suspension” as it sounds like your profile may be suspended at this point as you indicated Google is requesting information.

If this address is customer facing change the address to the new address now on all of your websites and make sure that address is consistent across all pages on your site. Google is also probably asking for a video of your location. You will want that video will include a good shot of the property with your business name prominently displayed on the building/door/awning. If you have an updated mechanical license with that address that should work with a utility bill in the business name. If you have neither of those, perhaps a new sales tax registration document with the business name and location on that document along with a deed or lease agreement with the company name on it.

If the address is not customer facing, but your staff show up there to get parts, equipment, etc, you can hide the address in your google business profile but still must present the information to Google as explained above. On your website, you will want to reference your service area, not the specific address.

If you are currently using a marketing SEO company, you can reach out to them and they should be able to help guide you as those types of companies deal with this scenario every day. You will want this resolved before the busy cooling season gets going, because if your account is currently suspended, you will not appear favorably in google searches. This will drastically decrease website traffic.”

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.

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