How Do We Add Pricing Expectations into Our Qualification Process?

A Contractor University Member recently utilized the Ask-The-Expert Q&A feature within the member dashboard by submitting the following question and received the response below.

Contractor Question:

“How do we add in price range to our lead qualification process without scaring away customers?”

Contractor University Expert Response:

“I wouldn’t just quote a single price range. Instead, I’d present a few tiered ranges and ask what they’re expecting to spend:

$0–$3,000

$3,000–$5,000

$5,000–$9,000

$9,000–$15,000

That way, they can choose a general range without feeling locked in. It opens the door for a more comfortable conversation and helps guide the conversion process more naturally.”

Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.