How Do You Find Leads Offline?
In the September 2023 Snapshot Survey, we asked contractors about their main sources of sales leads, outside of online lead generation sources. Here’s one survey question and its results from the summary report, which is available in it’s entirety by Contractor University members here.
How Do You Find Leads Offline?
Business owners should be cautious to diversify their lead generation strategies. When not utilizing online lead generation services, home services businesses who took our survey reported they predominantly turn to word-of-mouth referrals (88%) and online advertising (80%) as alternative sources for leads. It is crucial for businesses to recognize the significance of word-of-mouth marketing, as well as the continued relevance of traditional online advertising, and incorporate these practices into their lead generation strategies. A healthy mix of lead generation strategies presents the most opportunity for contracting business owners to keep their phones ringing and their dispatch boards full.
HVAC Contractor from Ohio:
“Besides Google and Yelp, word-of-mouth referrals have been our main source of leads. We offer a referral discount to our customers and people they refer. We also ask for Google reviews on every call.”
