How Often Should a Residential HVAC Contractor Post & Why?
A Contractor University Member recently utilized the Ask-The-Expert Q&A feature within the member dashboard by submitting the following question and received the response below.
Contractor Question:
“How often should a residential HVAC contractor post on the internet and why?”
Contractor University Expert Response:
“Consistent posting is what builds a real footprint in your market. Homeowners respond to authentic, relatable content — your team, your culture, your recent installs, and before-and-after results. People want to feel like they’re hiring a trusted family to come into their home, not a faceless company.
Recommended Posting Frequency
1. Google Business Profile (GBP): 2–3 posts per week
This is your most important platform.
- Helps you rank in the local map pack
- Boosts visibility for “near me” searches
- Ideal for seasonal offers, tune-up reminders, financing promotions, and updates
2. Facebook & Instagram: 3–5 posts per week
Great for:
- Trust building
- Local engagement
- Social proof
Content ideas: before/after installs, technician spotlights, maintenance tips, promotions, community involvement.
3. TikTok or Reels: 2–3 short videos per week
Short-form video outperforms every other format.
Examples: “Things in HVAC that just make sense,” “Don’t do this to your AC,” funny tech moments, seasonal homeowner tips.
4. YouTube: 2 videos per month
A long-term SEO and authority builder.
Examples:
- How to choose a new heat pump
- Why your AC is freezing up
- What a tune-up includes
5. Blog/Website Content: 1–2 quality posts per month
Drives long-term SEO and steady organic lead flow.
Examples:
- 2025 HVAC tax credits explained
- How often to replace air filters
- Heat pump vs. gas furnace for Texas homes”
Contractor University members can click here to log in to their member dashboard and submit a question through the Ask the Expert portal.
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