Cracking the Code Podcast
Author: Thomas Christian | Digital Marketing Coordinator at EGIA & OPTIMUS | May 10th, 2024

Growth Mindset for Residential HVAC Contractors

In order to know your worth, you need to understand why your customers are paying for your services. If you spend only ten minutes performing a diagnostic, does that mean your customer should only pay for ten minutes of your time? Or are they paying for the hundreds of hours of experience you’ve spent working in your field and learning your craft?

This week on Cracking the Code, NYT bestselling author and EGIA founding faculty member, Weldon Long, shares the mindset approach that allowed him to scale multiple successful HVAC businesses and helps you understand the value of what you bring to the table for your customers.

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