Most Popular Marketing Channels for HVAC Businesses
In the June 2023 Snapshot Survey, we asked contractors about how they choose marketing channels for HVAC businesses. Here’s one survey question and its results from the summary report, which is available in it’s entirety by Contractor University members here.
Which Marketing Channels Have You Used to Promote Your HVAC Business
When it comes to promoting HVAC businesses, the survey showed that online advertising (Google Ads, social media ads) was the most widely used channel (85%), followed by social media marketing (81%), email marketing (74%), and direct mail campaigns (70%). These data emphasize the significance of digital platforms in reaching potential customers effectively, as these campaigns are typically quicker to implement and more cost effective to run. Combining the power of online advertising with targeted direct mail campaigns can enable businesses to reach their desired audience and drive new customer acquisition.
Here’s what an home services contractor from Texas said in the survey:
“We run promotions through social media and direct mail to reach new customers and reach our existing database through email marketing campaigns.”
