Sales Is Not a Numbers Game

The busy summer season is upon us, so it’s more important than ever to make the most of the sales opportunities that roll in – and that goes far beyond the simple sales and revenue numbers.

This week, award-winning consultant Drew Cameron joins the show to explain how to ensure sales is driving not just revenue, but the right mix of revenue, the right mix of business and, in turn, the right results. Otherwise your sales team could sell you right out of business.

All that and much more on the latest episode of Cracking the Code.