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Author: Cristina Hanson | March 27th, 2023

The First Four Breakout Session Recordings from EPIC2023 Are Now Available

On March 16th at EPIC2023 in Las Vegas, some of the brightest minds in the contracting industry shared their insights and expertise with all of those who were able to attend. And now, the first four (of 12) breakout session recordings – summarized below – are now available for on-demand viewing on the Contractor University platform.

Current Contractor University members can access the first four breakout session recordings by clicking the “Watch Now” links below and non-members can start a 30-day free trial to access these recordings and the next 8 that will be released within the next two weeks by clicking the buttons below each breakout description.

EPIC2023 Speaker Deming
Tricks of the Trade to Success Presenter: Paul Kelly

Paul Kelly reveals the magic behind what drove his company from $7 million in revenue, to over $200 million today. Whether you are a $1 million contractor, $5 million or $20 million, you’ll learn the secrets no one else seems to talk about. This breakout session recording focuses on:

  • Selling more HVAC systems
  • Making more money — and more profit
  • Effective marketing and advertising
  • Hiring and retaining the best
  • And so much more!
  • EPIC2023 Speaker Leichter
    Communication Skills and the Art of Persuasion for Techs Presenter: James Leichter

    Excellent communication and presentation skills are the most effective tool in the technician’s toolbox. With that tool, a technician can deal with any situation with confidence and effectiveness.

    This breakout session helps viewers become far more effective presenters and communicators. These skills give you your best chance to succeed at almost anything. You’ll learn:

  • The psychology of persuasion and how to influence customers to take positive action
  • How to be seen as a trustworthy professional whose recommendations are always in the customer’s best interest
  • How to communicate more effectively during service calls
  • Control any conversation with verbal judo. Learn how to deal with difficult people, even in the most stressful situations
  • How to get the customer to understand technical concepts when they are not tech savvy
  • Great communicators use examples and metaphors to explain technical or complex things. You will learn how the experts do this with ease
  • How to offer recommendations in a low-pressure manner that the customer can easily understand
  • Never be put on the spot again! You’ll learn how to think on your feet when challenged with a difficult or negative questions
  • Learn the secret to quickly establishing rapport and conversing easily with customers
  • The power in words – which ones to use and which ones you must avoid
  • Methods to overcome objections and persuade customers without using silly outdated word gimmicks
  • The 6 major components of personal charisma—and what you can do to further develop these qualities in yourself
  • EPIC2023 Speaker Matteson
    The Secrets of Sales Success Presenter: Mark Matteson

    Why do some people have a 75% close ratio and others struggle to close 25%? Just what are the causes of success? Sales people are not born, they are made. This 90-minute breakout will change your sales life and put you in the top 4% of performers. In this session, you’ll learn:

  • The strangest secret in the world
  • The Hour of Power
  • The 3 Things Formula
  • The #1 skill to master in sales
  • “The questions are the answers”
  • Three simple closes that work
  • How objections are your friends – and four words to find the REAL objection
  • The “Fries With That?” secret
  • How to create endless referrals
  • And much more!
  • EPIC2023 Speakers Gude Erin Kelsi
    Understanding Near Prime and Subprime Lending Presenter: Eric Gude, Erin Fuchs, Kelsi Cooper

    54% of Americans have what is considered a prime credit score or higher, meaning they’ll secure the highest approval odds and best rates when applying for a lending solution. But how could contractors benefit from tapping into available options for the other 46%?

    In this breakout session, our financing experts discuss how waterfall lending is an excellent tool for helping contractors broaden their customer base. We provide a breakdown of how lenders assess risk, as well as debunk some common misconceptions about second- and third-look lending. You’ll also learn:

  • The power of a “yes” for virtually every customer
  • The underwriting criteria to approve these customers
  • The appropriate pricing and setting of consumer expectations
  • The subprime market vertical in multiple industries across North America