Four more breakout session recordings, from our recent EPIC2023 conference in Las Vegas, are now available for on-demand viewing on the Contractor University platform! These breakout sessions, as summarized below, cover breakthrough strategies around being an effective leader, mastering communication with customers, driving higher gross profit sales and more.
Current Contractor University members can access the second batch of breakout session recordings by clicking the “Watch Now” links below and non-members can start a 30-day free trial to access the first 8 sessions and the next 4 that will be released within the upcoming weeks by clicking the buttons below each breakout description.
Viewers of this session will be given the tools and gain the skills to become an effective leader who inspires, impassions, and empowers those around him or her. Great leaders create an environment where healthy debate, sharing of ideas and inclusion are all part of the company culture – where employees feel they are part of something special. You learn how to:
It’s a common challenge: How can technicians effectively deliver information to the customer without applying pressure? Do you want to quote and hope? Or do you want to compel your customers to invest in your products and solutions while providing an amazing customer experience? Too often technicians make recommendations that fall on deaf ears.
In this breakout, Russ Horrocks breaks down why this happens and how to overcome it. In addition, Russ walks the attendees through a simple formula for creating value and interest in your products and services. Most importantly, all this will be done without the technician or the homeowner feeling an ounce of pressure. You’ll also learn:
Maintaining healthy gross margins on new systems is critical to your business success. But maintaining healthy gross margins is more difficult than ever, given the abundance of cheap competitors. The key to maintaining those margins is demonstrating to your homeowners WHY your company is worth paying a higher price.
Watch this session as HVAC sales expert and New York Times bestselling author Weldon Long explains the value-building exercise of a product demonstration to show your homeowners how a proper installation is done and WHY your company is worth more than the competition. You’ll learn:
How can you utilize financing during today’s current economic environment? You need full solution like OPTIMUS and need to consider alternative finance solutions including Lease-To-Own (LTO). LTO is a great solution for sub-prime and deep sub-prime customers. These are applicants who typically will not qualify for prime or even second look financing.
As the economy slows down and the credit environment changes, the slice of the pie that sub-prime and deep sub-prime solutions serve will be bigger and a LTO can get you that incremental growth you need. In this recorded session, you’ll learn: