What Pricing Do You Provide on Your Website?

In the November 2023 Snapshot Survey, we asked contractors about how they display pricing on their website. Here’s one survey question and its results from the summary report, which is available in it’s entirety by Contractor University members here.

What Pricing Do You Provide on Your Website?

A striking 81% of businesses do not provide any pricing online, with only 19% showing service pricing and 8% product pricing. This aversion to online pricing transparency could be a strategic choice to drive customer inquiries or a reflection of the complexity and variability in service pricing. This approach, while potentially beneficial for customer relationship building, might also lead to customer hesitation due to the perceived lack of transparency.

HVAC Contractor from Colorado:

“It’s important for us to be transparent with our customers. People research and make purchases online in today’s marketplace. In order to attract customers, we have to meet them where they want to do business.”

Contractor University members can click here to access all of our resources on pricing.