Why Should You Use An Online Lead Generation Service?
In the July 2023 Snapshot Survey, we asked contractors what factors influence their decision to use an online lead generation service. Here’s one survey question and its results from the summary report, which is available in it’s entirety by Contractor University members here.
Which Factors Would Influence Your Decision to Use an Online Lead Generation Service?
A significant majority, 72%, prioritize cost-effectiveness, while 64% value ease of use. These insights emphasize the importance of balancing cost-efficiency and user-friendliness when selecting online lead generation services. Additionally, 52% of business owners consider customer reviews, indicating that reputation and social proof are vital in their decision-making process. These data suggest that contractors should do their due diligence when choosing which online lead generation platforms to use, paying special attention to existing customers’ experiences using the platform.
Here’s what an HVAC and Plumbing contractor from Minnesota said in the survey:
“The cost-per-lead of an online lead generation service is the main factor for us. Every dollar counts in this industry.”
